About
The Insurance Ladies
Barbara-Lee Dickson
Barbara-Lee Dickson (FAP104067) is the Founder and Director of The Insurance Ladies Ltd and is a Financial Adviser, Risk Insurance Specialist.
The Insurance Ladies operates as an Authorised Body of the Link Financial Group (FSP1004590), which is the financial advice provider.
"My values are at the heart of everything I do."
Barbara-Lee is passionate about helping individuals, couples, families, and small business owners protect their financial security in the face of unexpected illness, injury, or life changes. Her mission is to ensure her clients are never unnecessarily exposed to risk, while also making sure they don’t pay more than they need to for the right cover.
With a deep belief in doing what’s right, Barbara-Lee built The Insurance Ladies on the foundation of helping everyday New Zealanders protect what matters most. Her professional approach is backed by integrity, care, and a commitment to delivering practical, timely solutions tailored to each client’s situation.
When you sit down with Barbara-Lee, you’ll walk away with a better understanding of your personal or business risks — and the options available to manage them. She takes the time to understand what’s truly important to you, so her recommendations are not just suitable, but meaningful.
As a Trusted Adviser approved by Financial Advice New Zealand, Barbara-Lee walks alongside her clients through life’s challenges, offering support, guidance, and the kind of clear advice that empowers confident decisions. You can feel confident knowing that Barbara-Lee is qualified, experienced, and committed to ongoing professional development to stay up to date with the ever-evolving financial advice landscape. She speaks in plain language, avoids industry jargon, and is backed by robust systems, policies, and compliance processes to ensure you always receive high-quality, ethical advice.
Her values are at the heart of everything she does. Barbara-Lee genuinely cares about her clients’ lives, not just their policies. Once you become a client, she’ll regularly review your plan as your circumstances change — and most importantly, she’ll be right by your side at claim time, when support matters most.
Outside of work, Barbara-Lee loves traveling, walking, and spending time with her family, friends, and grandchildren. She’s also a proud supporter of the Cancer Society and the Neurological Foundation — two causes close to her heart. In 2011, her daughter suffered a serious head injury that reshaped her journey as a mother, and she’s also walked alongside her father through Alzheimer’s and lost her mother to cancer. These personal experiences have shaped her empathetic, client-focused approach to advice and care.
Dee Paranihi
Dee Paranihi (FAP1006721) is a Financial Adviser, Risk Insurance Specialist, and Advocate for Everyday Kiwis, at The Insurance Ladies.
Dee operates as an Authorised Body of the Link Financial Group (FSP1004590), which is the Financial Advice Provide
Dee Paranihi is a trusted Financial Adviser with a Bachelor of Commerce and the New Zealand Certificate in Financial Services (Level 5). Known for her genuine, down-to-earth approach, Dee blends expert knowledge with empathy and straight-up honesty — helping everyday New Zealanders protect what matters most.
Her financial career began in London’s high-stakes banking world, where she spent nearly a decade with some of the world’s leading institutions. After returning home to Aotearoa, Dee shifted her focus to the not-for-profit sector while raising her four children. Over the past 16 years, she’s raised millions for charities — a reflection of her deep commitment to making a difference.
Now, Dee brings that same passion and drive to the insurance world. She’s a strong believer in having a Plan B — not just for herself, but for the people she works with. “Insurance helps me sleep at night knowing that if life takes an unexpected turn, my kids will be okay. That’s the peace of mind I want to give others too.”
Clients appreciate Dee’s no-fuss, people-first style. She explains things clearly, avoids jargon, and always puts your needs at the heart of her advice. Whether it’s protecting your family, income, or business, her solutions are always tailored, practical, and never overcomplicated.
Dee builds relationships that last, not just writing policies but showing up when it matters most, including at claim time. Her clients know they can count on her for clarity, consistency, and care.
Outside of work, Dee is active in her community and loves getting outdoors. She’s a proud mum, a straight shooter, and someone who genuinely wants to see people thrive — financially and personally.
"Building relationships that last."
Our History
Since opening our doors in 2010, The Insurance Ladies have proudly helped thousands of Kiwis safeguard what matters most — their income, families, and businesses. We’ve walked alongside clients through life’s ups and downs, offering trusted advice and tailored protection against the financial consequences of unexpected illness, injury, or loss. Because life can change in an instant, and we’re here to make sure you’re prepared when it does.
Over the years, we've supported many clients through the claims process and have seen firsthand the difference the right cover makes at life’s most difficult moments. It’s a real privilege to walk alongside people when they are at their most vulnerable and to be able to support and help them financially, support that often brings comfort, relief, and a sense of security when it's needed most.
That’s why we love what we do — and why we continue to remain passionate about helping as many people as we can.